Decision-Guidance Systems
Overview:
In addition to providing custom market research solutions, Clariom specializes in the design and development of custom Decision-Guidance SystemsTM for clients. A Decision-Guidance SystemTM is a unique combination of data, models, and optimization and simulation methods designed to address a manager's specific "decision-set". Relative to solutions a manager is already likely to be using, these systems are likely to be more "decision-specific" and "prescriptive" in nature. For an overview of Decision Guidance SystemsTM please download this (PDF) file.
Clariom develops and delivers Decision-Guidance SystemsTM in the areas of:
- Customer Satisfaction and Equity Management
- Product/Service Pricing Decision-Making
- Resource Allocation (e.g., Sales Effort, Marketing Effort, Media Spend, etc.)
- Market and Customer Selection, Segmentation and Targeting
- Competitive Strategy
- Forecasting (New and Existing Products/Services)
For more information on Clariom's Decision-Guidance SystemTM offerings please contact us.
