Scientific Advisory Board

Dr. Bruce Hardie
Associate Professor of Marketing, London Business School

Bruce Hardie is an Associate Professor of Marketing at London Business School. His primary research interests are in the area of stochastic modeling in marketing. Current projects include the development of probability models for new product sales forecasting and research into online consumer behavior. Bruce's research has appeared in academic journals such as Marketing Science, the Journal of Marketing Research, Marketing Letters, and the Journal of Forecasting. Dr. Hardie was the recipient of the AMA's 1997 Paul E. Green Award.

Bruce holds MA and Ph.D. degrees from the University of Pennsylvania (Wharton), and B.Com and M.Com degrees from the University of Auckland (New Zealand).

Dr. Dawn Iacobucci
Professor in Marketing, Wharton School, University of Pennsylvania

Dawn Iacobucci is John J. Pomerantz Professor in Marketing at the Wharton School of the University of Pennsylvania. She is the editor of the Journal of Consumer Research and is co-author of the leading graduate-level text on market research with Gilbert Churchill. Dawn is on the editorial boards of the Journal of Consumer Psychology, Journal of Marketing, and the International Journal of Research in Marketing. Her research interests include Service Marketing, Models for Dyadic and Network Interactions, Relationship Management and Social Marketing. She is widely published in journals such as Psychometrika, Harvard Business Review and the Journal of Marketing Research.

Dr. Iacobucci holds BA, MS, MA and Ph.D. degrees from the University of Illinois, Champaign-Urbana in statistics, psychology and quantitative psychology. She also holds a Master of Theological Studies from Garrett-Evangelical Theological Seminary at Northwestern University.